WHERE IT STARTS..

Behind every wall, window or door, there’s a room filled with ordinary everyday objects. As it seems to the humans (and their pets) that live there. Penny sees something different.

Colors, patterns, places, shapes and designs all as intruiging and unique as the humans that put them there. Convenient or destined?

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Green trees, fresh air. Both things human beings could not live without. But are they only here providing us with oxygen? Or is it a privilege to live among these peaceful friends?

Nature isn’t planning on giving up.
We might as well welcome it in. Penny likes to see it happen.

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Hiding in plain sight..

 

Penny sees beauty in nature and in the nature of things.
Why make up a story when you can find stories in simplicity.

 

Mimicking nature in design is nothing new. Biomimicry (noun): a technological‑oriented approach focused on putting nature’s lessons into practice, is just one of the ways human beings express the importance of surrounding themselves with nature’s excellence.

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Supporting the management of color from design to production. In the mood for.. Color directs our eye where to look, but might provide a powerful way of communication too. It can be used to signal action, influence mood and even influence physiological reactions.

Form follows function. Form and function are one.
“So here I stand before you preaching organic architecture: declaring organic architecture to be the modern ideal and the teaching so much needed if we are to see the whole of life, and to now serve the whole of life, holding no ‘traditions’ essential to the great TRADITION. Nor cherishing any preconceived form fixing upon us either past, present or future, but ‑ instead ‑ exalting the simple laws of common sense ‑ or of super‑sense if you prefer ‑ determing form by way of the nature of materials... “
Frank Lloyd Wright.

Organic shapes in designs are a consequence of a rapprochement of design towards nature, with a more conscious approach towards the environment, which can make human beings feel closer to nature.
Playful and organic.

To be unnoticable,
by staying visible in a setting that masks presence. Penny loves playing hide and seek.